BEVERLY HILLS, CA – (July 17, 2019) – Iconic retailer HUSTLER®️ Hollywood has opened its doors for business at 3231 Wilkinson Blvd. in Charlotte.  This location marks the 32nd store for the nationwide chain and the first in the state of North Carolina. The retailer has signed a 10-year lease with options to extend and has spent over $1M to renovate this 6,000 square foot location, which will add 12 jobs to the local economy. The company projects that it will have 35 stores by the end of 2019 and has been pursuing an aggressive expansion plan since 2016. Its boutiques are designed to be intimate, sophisticated and curated with only the finest, top-selling pleasure products on the market for those looking to enhance their intimacy.

National retailer and part of the HUSTLER empire built by Larry Flynt opens 32nd U.S. boutique in Charlotte with plans for further expansion this year

There will be a celebration party for the boutique on Friday, August 16th at 7:00 p.m. with drinks, games, and giveaways. The event is free and open to the public. The retailer will also be distributing free HUSTLER tote bags and discounts all weekend long as part of the celebration.

HUSTLER Hollywood is part of the 45-year-old global HUSTLER empire founded by Larry Flynt who throughout his career, has been involved in numerous legal battles regarding the regulation of free speech in the United States. In the most prominent of these, he won the milestone 1988 U.S. Supreme Court case, HUSTLER Magazine, Inc. v. Falwell, after having been sued by Reverend Jerry Falwell for a 1983 ad parody. HUSTLER Magazine has published monthly since 1974 and just celebrated its 45th Anniversary.

HUSTLER Hollywood is an upscale lifestyle boutique that offers all the top pleasure product brands, lingerie and much more, including an extensive selection of high-quality toys, apparel, sportswear, accessories, jewelry, gifts & novelties, along with bath & body items. Education is a top priority. The stores offer free workshops throughout the year for customers, and its staff receives monthly training from some of the most renowned experts in the country to keep the information fresh and up to date to best serve a diverse customer base.

The first HUSTLER Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood making this the company’s 21st year in business.

For more information, please visit our website,

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