WINSTON-SALEM, NC – Releasing a new beer is normal for Foothills Brewing. Releasing a bird of prey to celebrate is not.

Raptor Center to Release Rehabbed Hawk From Foothills Tasting Room to Celebrate

But that’s what will happen Wed., Aug.14 at 6pm at Foothills Tasting Room, 3800 Kimwell Drive in Winston-Salem. As part of their Craft Happiness Project, Foothills has brewed a Hazy IPA called Raptorial, to bring awareness to conservation and protection for raptors.

“Foothills’ support is a game changer for us in terms of exposure and educating the public,” said Jim Warren, Executive Director of Carolina Raptor Center, who will oversee the hawk release. “It’s easy to appreciate the beauty and strength of raptors, and just how downright cool they are. But it’s just as important for people to understand the important role they play in our environment. We are so grateful for not only what Foothills Brewing is doing for us but for all the non-profits who benefit from Craft Happiness Project.”

Jamie Bartholomaus, President/ Co-Owner of Foothills Brewing, added, “Raptorial Hazy IPA represents the latest opportunity for our Craft Happiness Project to bring awareness to needs in our community. Releasing a raptor back into the wild from our tasting room will be one of the more memorable events we’ve had since the project began, and is indicative of the type of awareness impact we envisioned when we started it. We’re grateful to Carolina Raptor Center for sharing their work and their vision with us.”

Now in its third year, Craft Happiness Project was conceived as a way for Foothills Brewing to use its beer to make a direct impact on important needs and issues in their community, state and region. Each month a brand-new IPA recipe is brewed, and given a name reflecting the awareness need. A portion of sales proceeds goes to an organization that services that need, and those organizations are invited to Foothills during the month to help raise visibility for their cause. To date Foothills has embraced over 30 causes and donated over $15,000 through the project. You can see all those causes by visiting Foothills’ beer brands page.

The raptor release will be free and open to the public. It will take place in the front parking lot of Foothills Tasting Room, 3800 Kimwell Drive in Winston-Salem.


About Foothills Brewing: Opened in March 2005 in Winston-Salem, NC, Foothills Brewing has evolved into one of the top craft brewing operations in the southeast United States, and the second largest in North Carolina. Ranked among ratebeer.com’s 100 best breweries in the world, Foothills has garnered numerous awards for their beers, including nine Great American Beer Festival medals and three World Cup Beer medals. For more information please visit foothillsbrewing.com.

About Carolina Raptor Center: Located in Huntersville, NC, Carolina Raptor Center ignites imaginations and inspires engagement in the natural world through the exploration and rehabilitation of birds of prey. For over 30 years, CRC has partnered with Mecklenburg County Park and Recreation to provide environmental education opportunities for visitors from around the corner and across the world. In addition to providing visitors with over 30 different species of raptors, CRC annually treats over 900 injured and sick birds last year, releasing almost 65% back into the wild. For more information please visit carolinaraptorcenter.org.

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