The American Heart Association and Blue Cross and Blue Shield of North Carolina (Blue Cross NC) are launching a series of initiatives to improve heart health among at-risk populations in the Triad.

The first took place Monday, Feb. 24 at The Hot Seat Salon at 206 Exchange Place in Greensboro.

Hair, Heart & Healthis a new, unique program that trains the staff of local barbershops and beauty salons to talk to their clients about how to better manage their blood pressure, increase their physical activity, develop healthy eating habits and identify risk factors for heart disease. Made possible by a significant investment from Blue Cross NC, the event includes:

  • A blood pressure station staffed by a nurse
  • A heart-healthy cooking demonstration and tasting from Chef N’Gai from the Triad Mobile Kitchen
  • The opportunity for attendees to share their personal health stories during “Red Chair Talk”

About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. They are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, they fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with them on heart.org, Facebook, and Twitter, or by calling 1-800-AHA-USA1.

About Blue Cross and Blue Shield of North Carolina

Blue Cross and Blue Shield of North Carolina (Blue Cross NC) improves the health and well-being of our clients and communities by providing innovative health care products, services and information to more than 3.9 million members, including approximately 1.1 million served on behalf of other Blue Plans. Since 1933, we have worked to make North Carolina a better place to live through our support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit Blue Cross NC online at bluecrossnc.com. All other marks are the property of their respective owners.

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