SALISBURY, NC (NOV. 13, 2018) – Cheerwine, the family-owned soft drink from North Carolina, is bringing back its holiday beverage in style this year.

Cheerwine Punch is on shelves in the Carolinas now through Dec. 31, and the brand partnered with nine North Carolina mixologists to create “uniquely southern” mocktails and cocktails featuring its holiday beverage.

— Iconic soft drink partners with Carolina mixologists to bring an extra ounce of holiday cheer to southern tables–

The cherry, effervescent taste of Cheerwine is a staple of Carolina culture, and Cheerwine Holiday Punch joins that iconic flavor with bright, bubbly ginger ale and tangy pineapple.

The mixologists work their cocktail magic in the Triad, Triangle and Charlotte areas at restaurants and bars  – and sometimes even on TV:

  • Bob Peters, highly-acclaimed mixologist – Charlotte
  • Matt Marenna, The Cotton Room – Charlotte
  • Shane Deruise, The Burley Bartender – Raleigh
  • Kevin Barrett, Dram & Draught – Raleigh
  • Daniel Sartain, Bar Virgile – Durham
  • Zack Thomas, Crawford and Son – Raleigh
  • Mark Weddle, Sutler’s Spirit Distillery – Winston-Salem
  • Jordan Keiper, The Tavern in Old Salem – Winston-Salem
  • Max Barwick, 1618 Midtown – Greensboro

MARK WEDDLE – Sutler’s Spirit Distillery – Winston-Salem

Cheerwine Holiday Collins

1 ¼ ounce Sutler’s Gin

¾ ounces fresh lemon juice

1.2 ounce Cinnamon-Vanilla Simple Syrup (see below)

Cheerwine Holiday Punch

2 large lemon curls

1 thin slice of lime

3 cherries

Combine gin, lemon juice and simple syrup with ice and shake. Pour into a collins glass and top with Cheerwine Holiday Punch. Garnish with lemon curls, lime and cherries. Serves one.

Cinnamon-Vanilla Simple Syrup

1 cup granulated sugar

1 cup water

1 vanilla bean scored but not split all the way through

3 large cinnamon sticks

Combine water and sugar in a medium saucepan over medium-high heat. Allow the sugar to dissolve while stirring often. Once the sugar has completely dissolved, add the cinnamon sticks and vanilla. Allow to simmer for 15 minutes. Pour entire contents of the pan into a container with an airtight lid and chill. Allow to sit for at least 24 hours before using. Serves one.

JORDAN KEIPER, The Tavern in Old Salem – Winston-Salem

Jack Frost

2 ounces Cheerwine Holiday Punch reduction (recipe below)

1 ounce Captain Morgan spiced rum  

1 ounce Rum Chata

1/2 ounce heavy cream

1/2 ounce pineapple juice

Pinch of pumpkin pie spice

For the reduction, add 12 ounces Cheerwine Holiday Punch in a small stock pot and bring to boil. Reduce by half. Allow to cool.

In a shaker with ice, add Cheerwine holiday punch reduction, spiced rum, Rum Chata, cream, pineapple juice and pumpkin pie spice. Shake and strain into chilled martini glass or in a glass on the rocks. Serves 4-5.


MAX BARWICK, 1618 Midtown – Greensboro

“Southern Druthers”

¾ ounce Appleton Signature Jamaican Rum

¾  ounce Aperol

Juice of ¾ lime

¾ ounce simple syrup

4 ounces Cheerwine Punch

Combine all ingredients and stir. Shake alcohol, juice and sugar together with ice.

Strain and top with Cheerwine. Serve in a tall glass with ice. Recipe yields one cocktail.

Photography by John Cockerham @j_hn.michael

The other cocktail recipes can be viewed here.

“For generations, fans have used Cheerwine to make their own tasty recipes for sauces, desserts, floats, mixed drinks, punches and so much more,” said Joy Ritchie-Harper, vice-president of marketing for Cheerwine and fifth-generation founding family member. “For Cheerwine Punch’s return this year, we wanted to provide some fresh culinary inspiration by sharing original recipes from some of North Carolina’s most unique and brilliant mixologists.”

The perfect gifts for Cheerwine fans

Shoppers looking for holiday gifts for Cheerwine fans can visit to view a wide range of new specialty keepsakes available for purchase, including:

Deal-seekers should pay close attention to the “Holiday Gift Bundles,” which include specially-priced merchandise. New bundles will be shared on Cheerwine’s social media pages through December 14.

Cheerwine’s glass bottles are also popular holiday gifts each year, especially for out-of-state friends and relatives.

Cheerwine’s ‘Uniquely Southern’ 2018

These partnerships with Carolina tastemakers are only the latest for Cheerwine. Earlier this year, the brand partnered with Charlotte-based culinary expert Heidi Bilotto to show southerners interesting ways to use Cheerwine in their own kitchens through short “how-to” videos available for viewing on the soft drink’s Facebook page.

Bilotto’s recipes include a Cheewine Mug Cake, Cheerwine Baked Wings, Cheerwine Bourbon Glazed Ham and more – many of which are great choices for holiday dinners and parties.

Cheerwine’s holiday celebrations are the cherry on top of a banner year for the brand, rounding out a year of celebrating the unique and authentic parts of today’s South, from food to places to culture.

To learn more about Cheerwine, or to find a retailer near you, visit

About Cheerwine: Uniquely Southern

Created in 1917 by L.D. Peeler, Cheerwine is a one-of-a-kind soft drink with a unique cherry flavor. It is an iconic brand from Salisbury, North Carolina. Owned by the Carolina Beverage Corporation, the 101-year-old company is still privately owned and managed by the same founding family, five generations of whom have worked there. Cliff Ritchie leads Cheerwine as president and CEO. Available in supermarkets, restaurants, mass merchandisers and convenience stores in select states nationwide and For more information, follow Cheerwine on Facebook at or on Twitter and Instagram @drinkcheerwine.

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