Eight years ago, Dr. Jeffrey Segal traded his exam table for an executive desk, took an office in Greensboro’s Nussbaum Center and began dispensing legal cures to former colleagues. Call it preventive care for medical malpractitis.
Segal, founder of Medical Justice, patented a blend of contracts, contacts and legal threats that he claims inoculate doctors against frivolous lawsuits. His company currently has 1,700 physician subscribers nationwide and occupies a suite of offices on the third floor of the converted textile factory.
On a Wednesday afternoon, Segal’s office maintained more than a touch of its Hippocratic heritage. Diplomas and professional certificates clung attractively to walls. Segal, who still has a doctor’s easy manner, took a seat behind a small conference table.
“I decided to find a better way to react to frivolous lawsuits than just being reactive,” Segal said. “Medical Justice is much more proactive.”
Before he moved to Greensboro in 2000, Dr. Segal practiced neurosurgery in Indiana, a state with a former physician in the Governor’s Mansion and a favorable legal climate for doctors. But he noticed something: Doctors in states like New Jersey, Pennsylvania and Florida didn’t have it so good. They paid as much as 10 times more for medical malpractice insurance than their neighbors in less litigious states and still suffered at the hands of juries willing to award millions to injured patients.
Segal created Medical Justice for all doctors, but especially for doctors in high-risk specialties like neurosurgery and obstetrics in high-risk states. The idea, he said, was to create a system that would extinguish malpractice lawsuits before they ever hit the courtroom.
Doctors who pay Medical Justice’s annual fees get access to contracts they can ask patients to sign that bar them from lodging frivolous lawsuits. They also get the backing of an organization that will lodge complaints against doctors who testify as experts for plaintiffs and will provide up to $100,000 for countersuits.
“If you think of the litigation cycle as a sandwich,” Segal said, “then we’re the two pieces of bread and the medical malpractice attorney is the meat in the middle. Before a case ever gets started you first try to prevent it and then set up an infrastructure to enable viable countersuits down the road.” That second part entails suing patients who bring suit. But according to practicing medical malpractice attorneys in North Carolina, that’s easier said than done. “There’s no basis for suing someone for suing you if they have a legitimate complaint,” said Clark Smith, an attorney at Greensboro’s Smith Moore Leatherwood who defends doctors from malpractice suits. “If an attorney brings a suit without basis, he can be sanctioned by the courts. But that rarely happens.”
Sometimes the threat of a countersuit, even if it’s unlikely, is enough to keep plaintiffs from filing suit, Segal said. Dr. Larry Schlesinger, a board-certified plastic surgeon in Hawaii, became a client after a patient took him to court, claiming he’d botched a breast augmentation. It was his first medical malpractice case in 28 years of practice. Now he requires his patients to sign a contract that prohibits them from filing frivolous lawsuits.
“Lawyers see doctors as fish in a barrel,” Schlesinger said. “But now the fish have uzis. We’re arming the fish.” The problem with Medical Justice, according to Smith and other medical malpractice attorneys, is that there is no epidemic of frivolous malpractice lawsuits. At least not in North Carolina.
Burton Craige, a trial lawyer at Patterson Harkavy in Raleigh, said the state already has rules in place to prevent frivolous suits.
Before a plaintiff files suit, they need a doctor specializing in the same field as the defendant to testify that the doctor caused an injury. That involves breaching the code of silence that doctors erect around their profession, Craige said. He said Medical Justice’s practice of filing complaints against expert witnesses is simple intimidation.
“I think it has an extreme chilling effect on the willingness of doctors to testify on behalf of patients,” Craige said. Segal sees things differently. Medical Justice targets unscrupulous expert witnesses — guns-for-hire who haul inhousands
for their testimony. Finding a witness willing to testify on the
plaintiff’s behalf is as easy as visiting Google, Segal said. Courts
have upheld the right of professional medical organizations to govern
the legal testimony of their members. Groups representing specialties
like orthopedic medicine and neurology have published guidelines for
doctors taking the witness stand. Doctors who disregard these rules can
be censured by their certifying organization, which is an avenue
Medical Justice uses to keep experts away from potential plaintiffs.
Insurance
companies also exert an influence, Craige said, by raising premiums or
threatening not to cover doctors who testify in medical malpractice
suits. The relatively small number of medical malpractice insurers
means that doctors blacklisted by one company might have trouble
finding affordable coverage.
Craige has crunched the numbers.
Between 1998 and 2007, an average of 586 North Carolinians per year
filed medical malpractice lawsuits, which is a fraction of the number
of patients researchers estimate have been harmed by shoddy medical
care. That number dipped to 460 in 2007, a 10 percent decrease from the
previous year. Those numbers haven’t changed, even as the number of
doctors in the Tar Heel State grows.
“If you’re a doctor who’s concerned about getting sued,” Craige said, “then North Carolina is a pretty good place to be.” Or maybe not, according to Shawn Scott, the director of member services at the North Carolina
That
organization endorsed Medical Justice after it was frustrated in its
attempts to make the medical malpractice litigation process friendlier
to the state’s doctors.
“Medical Justice is just another
option for physicians trying to navigate a rough malpractice
environment,” Scott said. But Criage insists that the state’s legal
climate in already tilted in favor of physicians. The uphill battle for
plaintiffs doesn’t end at the courthouse door. According to statistics
provided by Craige, plaintiffs in medical malpractice cases win only 21
percent of the time and take home an average of only $300,000 in
damages. And when they lose, it isn’t necessarily because their case
was “frivolous.” Medical Society.
Richard
Bennett, a medical malpractice defense attorney at Bennett &
Guthrie in Winston-Salem, said he’s seen some weak cases, but none that
he would describe as frivolous. He hasn’t had any clients who belong to
Medical Justice and wonders what, exactly, it is that they offer.
“It’s hard to tell from their website what they can do and can’t do,” Bennett said. “In North Carolina they can’t do a countersuit against a plaintiff or a plaintiff’s lawyer.
Sometimes
physicians, after the case is over and they’ve been sued, will make a
case against the expert. But that’s something that’s relatively new
within the last five years.”
Segal isn’t just offering to help
doctors navigate the legal landscape; he’s also begun promising to help
them shape professional reputations increasingly at the mercy of
anonymous online raters.
“Rating a doctor is harder than
rating a toaster or a car because patients comes in all flavors,” Segal
said. “The risk you run is getting doctors who try to game the system
by choosing only patients who are healthy and easy to treat.”
Medical Justice’s anti-defamation products — contracts doctors can
require patients to sign — that effectively gag patients inclined to go
online and blab about their physician. In return, Segal said the doctor
provides an increased level of privacy to his patients, above and
beyond the confidentiality demanded by law. Segal said the anti
defamation contracts have become some of his most popular products.
Bennett
said he is unsure whether such a contract would hold up in court, given
that patients need to get something from the contract, and that federal
law and doctors’ ethics already stipulate a high degree of
confidentiality.
That establishes the basis for a trusting
doctor-patient relationship, one that could be threatened by requiring
a patient to sign what amounts to a gag order.
Segal said he
hasn’t had to enforce an anti-defamation agreement in court yet, but
the company has already gotten several posts taken off the internet.
Medical
Justice’s legal track record — Segal said the organization has enforced
more than three dozen of its contracts — has the lawyers baffled. Is it
good medicine or a procedural placebo? Is the epidemic it’s meant to
treat real or a figment of the medical imagination? “I can’t figure out
how they prevent these cases,” Bennett said. “If they figured that out,
they ought to patent it and can it and bottle it and sell it because it
would be very valuable.”
To comment on this story, e-mail Amy Kingsley at amy@yesweekly.com.













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